I design personalised lifecycle journeys informed by data to improve customer experience, increase engagement and strengthen retention over time.
FOCUS AREAS
Originally from Mexico and based in Australia for over a decade. I focus on how systems connect and flow, and on turning strategy into practical, human experiences. Outside of work I'm into yoga and pilates, I love animals especially cats and I'm usually the one organising trips and plans.
I design automations that feel like a natural conversation, not a drip of marketing messages.
Every campaign I build considers the whole journey, from first click to ongoing supporter.
I figure out what people need and where they get stuck before choosing tools or tactics.
The systems behind the scenes can be complicated. The experience people see shouldn't be.
A selection of automated journeys and integrated campaigns built for retention and long-term supporter growth.
Lifecycle strategy and retention
Behavioural nudges and lifecycle design
Credit card and direct debit recovery
Keeping Supporters Connected
Onboarding and mobile first storytelling
Transparency storytelling video and content
Transparency and conversion
Seasonal content and loyalty engagement
Acquisition Strategy
Results across lifecycle, retention and customer experience initiatives.
Average customer retention rate
At risk customers retained
At risk revenue recovered
Automated Lifecycle Journeys
I work with teams to design marketing journeys that feel human and work hard - automating the right messages, reducing friction where people drop off, and using data to keep improving. The goal is simple: help supporters feel connected and stay engaged for the long term.