I design user centred digital experiences that increase engagement and long-term retention through data informed strategy.
FOCUS AREAS
Originally from Mexico and based in Australia for over a decade. I'm focused on how systems connect and flow and turning strategy into practical experiences. Outside of work, I'm into yoga and pilates, I love animals especially cats and I'm usually the one organising trips and plans.
Focuses on the experience people move through, not just the message.
Designs with the full journey in mind, from first interaction to long-term.
Starts with people and context first. Tools come later.
Values clear, simple experiences, even when systems are complex.
A selection of journeys and projects focused on retention, storytelling and impact.
Lifecycle strategy and retention
Behavioural nudges and lifecycle design
Credit card and direct debit recovery
Keeping Supporters Connected
Onboarding and mobile first storytelling
Transparency storytelling video and content
Transparency and conversion
Seasonal content and loyalty engagement
Acquisition Strategy
Results across lifecycle, retention and customer experience initiatives.
Average customer retention rate
At risk customers retained
At risk revenue recovered
Automated Lifecycle Journeys
I work with teams to design digital journeys that feel intentional, human and effective by blending storytelling, smart automation and data informed insight to build lasting relationships.